Joint Snowboards — E-commerce Platform Redesign
Design
Development
React
TypeScript
FastApi
Python
Figma
Website design and brand identity by the studio
React
TypeScript
FastApi
Python
Figma
Client:
Joint
Design & Identity:
One Zero EightDate:
October 2025
Duration:
4 months
Result:
An effective e-commerce platform
About
Joint Snowboards: E-commerce Platform Redesign
We redesigned the e-commerce platform for Joint Snowboards, a handmade snowboard brand. The new website brings together an online store, the story behind the brand's production technology and content for the rider community — all while keeping the brand's bold, sporty character.
Task
About the Project
Joint Snowboards is a snowboard and gear brand with its own online store. For the brand, what matters is not just product specs but riding culture, visual presentation and connection with the community.
The existing platform needed a refreshed structure and design. The goals were to make product selection easier, express the brand's character more vividly and prepare the interface for a growing catalog, content and loyalty program.
Solution
The Challenge
We needed to create a website that conveys the brand's culture and works as a full-fledged channel for sales, communication and engagement.
Key objectives:
- showcase the board lineup and help riders choose a model for their style;
- visualize the production technologies and their benefits;
- launch a journal section for content marketing;
- integrate the Shred Card loyalty program;
- build a custom shop for personalized orders;
- express the brand's bold, sporty character through the interface.
Mobile Version
Solution
Solution / Development Process
We built the visual concept around the idea of motion, speed and control. The graphics and composition echo the line of a descent and the dynamics of mountain terrain.
Identity and Visual Language
The identity became more contrasting and structured. The focus is on modularity, large typography and a grid system, emphasizing the product's engineering character while preserving the brand's sporty energy.
Key Pages
The structure is built around two main scenarios: exploring the brand and choosing a product. The homepage combines brand storytelling with a product showcase. The catalog is organized by riding style and skill level, not just product categories. Product pages combine specs with visual context of use.
Responsive Design
The mobile version was redesigned for on-the-go use. Navigation is simplified, with priority given to content and quick catalog access.
Technical Details
The website runs on a modular component system, so content can scale without losing visual consistency. Animations are used selectively and purposefully — they reinforce the sense of motion and support interaction.
Team
Aleksei
Project Manager / Team Lead
Aleksei
Mobile Front — End Developer
Arseny
Web Front — End Developer
Dmitry
Web Front — End Developer
Aleksei
UI / UX Designer
Contacts
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We design and develop web services, information systems and enterprise platforms tailored to your business needs — we think through the architecture, design and logic, take the product to release and support it in production.
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