Salut MFG — Website for a Snowboard Manufacturer
Design
Development
React
TypeScript
FastApi
Python
Figma
Website design and brand identity by the studio
React
TypeScript
FastApi
Python
Figma
Client:
Salut MFG
Date:
October 2025
Duration:
4 months
Result:
A stronger digital brand presence
About
Website for a Snowboard Manufacturer
We built a website for a handmade snowboard brand from Krasnaya Polyana: board catalog, technology pages, a journal, a loyalty program and a custom shop — with a bold, sporty interface full of character.
born for bold descents
Task
About the Project
Salut Shapes is a handmade snowboard manufacturer at the foot of the Krasnaya Polyana mountains. The brand combines proprietary technologies (DuraDamp, SRF camber, PMO, Shadow Tech), lifestyle content and direct sales to an audience for whom riding is a way of life, not just a sport.
The company needed a platform that sells, explains the technology and builds a community around the brand — all at once.
Website Screens
SALUT JOURNAL
Your line. Your board. Our craft.
“GOOD ENOUGH”
“A lab in a market that doesn't exist.”
SALUT JOURNAL
Your line. Your board. Our craft.
“GOOD ENOUGH”
A LAB IN A MARKET THAT DOESN'T EXIST.
Solution
The Challenge
We needed to create a website that conveys the brand's culture and works as a full-fledged channel for sales, communication and engagement.
Key objectives:
- showcase the board lineup and help riders choose a model for their style;
- visualize the production technologies and their benefits;
- launch a journal section for content marketing;
- integrate the Shred Card loyalty program;
- build a custom shop for personalized orders;
- express the brand's bold, sporty character through the interface.
Mobile Version
Solution
Solution
We built the visual concept around the bold aesthetics of mountain culture. Contrasting typography, large photos and videos, technical graphics and minimal navigation make you feel like you're already on the slope.
Catalog
The board lineup is presented with detailed product pages: Unit, BCFR, Pixie, Amfish, Underdog, 50-50 and more. Each board comes with a description of its character, technology and ideal riding conditions.
Technology
A dedicated section visualizes the brand's key technologies: DuraDamp (vibration damping), SRF camber (stability and float), PMO (extra inserts for powder days) and Shadow Tech (carbon power lines). Complex engineering is presented in a clear, accessible way.
Journal & Community
The Magazine section became a hub for lifestyle content: stories, people and riding culture. It keeps the audience engaged between seasons.
Loyalty Program & Custom Shop
We integrated the Shred Card program via a Telegram bot: points, discounts and exclusive offers. The custom shop lets riders order a board built to their personal specs.
Team
Aleksei
Project Manager / Team Lead
Aleksei
Mobile Front — End Developer
Arseny
Web Front — End Developer
Dmitry
Web Front — End Developer
Aleksei
UI / UX Designer
Contacts
Tell us about your project
We design and develop web services, information systems and enterprise platforms tailored to your business needs — we think through the architecture, design and logic, take the product to release and support it in production.
Get a cost estimate within 24 hours.